phonological association in jihad sermon based on the theory of morris gramvn

the coalition between terms and their meaning can be as the result of phonological repetition in its speech structure and specific semantic load. this can lead to meaning distinction in choosing words and also meaning association. therefore, literally and syntactically, the phonological level cannot be separated from semantic level. earlier, the phonological association in text has been discussed by morris gramvn as a literal theory in 20century while in 19 century a group of french poet tried to discover the link and appropriateness of phonological effects of speech with other world phenomena. on this base, this study attempts to analyze semantically the coalition between nahjolbalagheh words in jihad sermon in both semantic analysis of words with roughly similar meaning in terms of word replacement and gramon’s literal theory of word association. the findings of this study can indicate intra-context coherence of jihad sermon and the important role of vowels and articulators and their semantic load in some parts of sermon in order to emphasize phonological association. for this purpose, the frequency of these vowels and coarticulators in transferring meaning to the audience is demonstrated based on statistical tables.